OakNorth names Jessica Reiter as CMO, Anya Darrow as VP of customer success

OakNorth, the next-generation artificial intelligence software solution for the commercial lending industry, has today announced the appointment of Jessica Reiter as its CMO and Anya Darrow as its Vice President of Customer Success.

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Both women will be key members of the business’ Executive Leadership Team.

Jess joins OakNorth as an experienced brand strategist, proven at innovating and leveraging marketing to drive business results and scale companies. Jess spent nearly four years as the CMO at C3.ai, where she drove the execution of its global marketing plan and helped the company achieve broad market leadership recognition. While Jess was C3.ai’s CMO, the company attained initial “Unicorn” status, entered the Forbes Cloud 100 at #19, and earned its first Best Place to Work award from Glassdoor. Jess has also had her own fractional CMO business, working with a variety of tech start-ups on building and expanding critical areas of their companies’ strategic marketing frameworks. Prior to OakNorth, Jess was the CMO at CyberGRX, a Series-D cybersecurity platform focused on third-party cyber risk management. At OakNorth, Jess will own the global brand positioning and marketing strategy to align with and deliver on the business’ goals.

Anya joins OakNorth with two decades of experience building and scaling technical services, product development, customer success, and business operations for enterprise software companies, collaborating with founders and C-suite to deliver solutions tailored to the market and the moment. Prior to OakNorth, she served at Okta as VP of IT supporting Okta’s growth from a late stage start-up through to its IPO and served at C3.ai leading Product Development and Global Services. Anya will head OakNorth’s Customer Success globally, including implementation services, support services, and change management.

OakNorth’s enterprise software combines a deep understanding of credit, dynamic data sets, auto-analysis capabilities, cloud-computing and state of the art machine learning, to deliver an extraordinary borrowing experience for businesses. Its credit and monitoring tool is informed by industry benchmarks, peer analysis, and scenario analysis to improve the quality, consistency and speed of commercial lending decision making. Through analysing each borrower’s data in the context of its geography and sector and monitoring a borrower against its peers, the software is able to alert lenders such as SMBC when a loan, or borrower needs attention as well as assisting in providing granular information to regulators.

Peter Grant, OakNorth’s COO, said: “Jess and Anya have significant experience working across multi-billion-dollar enterprise software companies and hyper-growth tech start-ups alike, bringing an enormous amount of knowledge and expertise to their respective roles and the OakNorth leadership team. They join at an incredibly exciting time for the business and a seminal moment for the commercial lending industry which is undergoing a wave of transformation.”

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